| Titre | Shoes |
| Agence | MullenLowe South Africa |
| Campagne | Shoes |
| Annonceur | Tobacco Action Group |
| Marque | Tobacco Action Group |
| Mise en ligne | Décembre 2006 |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Slogan | Don't smoke. There are better ways to die. |
| Synopsis | Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience. |
| Type de média | Télévision |
| Longueur | |
| Marché | Afrique du Sud |
| Producteur, agence | Mthuli Bam |
| Concepteur / rédacteur | Matthew Brink |
| Monteur | Shaun Broude |
| Directeur de création | Gareth Lessing |
| Directeur artistique | Adam Livesey |
| Directeur de la photo | Terence Maritz |
| Réalisateur | Dave Meinert |
| Producteur, maison de production | Linda Notelovitz-Goodall |
| Maison de production | Sub urban |
| Post production | Riot |
| Montage | Riot |
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