| Titre | Land Happy |
| Agence | Network BBDO |
| Campagne | Land Happy - Virgin Atlantic |
| Annonceur | Virgin Atlantic |
| Marque | Virgin Atlantic |
| Mise en ligne | Avril 2013 |
| Produit | Upper Class Suites |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | Virgin Atlantic created its "Land Happy" campaign to tout the benefits of its Upper Class service on flights between London and Johannesburg and used popular Mr. Men cartoon characters to get the point across. Knowing that the great majority of passengers normally reach their destination tired, fatigued and grumpy, Virgin wanted to convey how with Upper Class amenities of flat beds, massages and gourmet meals served on board could really turn things around for its passengers. Using outdoor, a 5-part radio serial, direct mail books, and character profiles on Facebook, the campaign emphasized how the Upper Class experience produces a transformed and refreshed arriving passenger. After a year seats were fully booked, no doubt transforming the airlines top Mr. Man into Mr. Happy indeed. The integrated campaign won a Silver Medal at the Loerie Awards as well as Silver and Bronze Medals for the various print and radio components. |
| Type de média | Etude de cas |
| Longueur | |
| Concepteur / rédacteur | Slade Gill |
| Concepteur / rédacteur | Gary du Toit |
| Illustrateur | Jason Masters |
| Directeur de la création | Julian Watt |
| Directeur artistique | Brent Singer |
| Directeur artistique | Mariana O’Kelly |
| Producteur, agence | Clinton Mitri |
| Producteur, agence | Scott Aitken |
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