Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Liban
| Titre | Maggi Diaries : Women of Change |
| Agence | Publicis Middle East |
| Campagne | Maggi Diaries : Women of Change |
| Annonceur | Nestlé |
| Marque | Maggi |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Soupes, farces, sauces |
| Synopsis | From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange. |
| Type de média | Film Web |
| Longueur | |
| Regional Creative Director | Jan Leube |
| Responsable de la création | Bechara Mouzannar |
| Deputy General Manager | Myrna Khoury |
| Directeur artistique | Fabio Barros |
| Conceptor | Abdel Hamid Bekhettou |
| Concepteur / rédacteur | Braden Deatcher |
| Directeur artistique | Haitham Medhat |
| Directeur artistique | Nadia Karim |
| Directeur de clientèle | Stefania Hurtafo |
| Responsable de budget agence | Rola Haddad |
| Regional Head Middle East & North Africa | Fatima Shaikh |
| Maison de production | Mec Mea |
| Group Account Manager – Social | Sofia Sacre |
| Chef de groupe | Hayat Tabsh |
| Directeur de création | Massimiliano Ambrosini |
| Business Affairs | Emile Douaihy |
| Product Management | Jessy Abdulnour |
| Manager, Consumer Marketing | Maiada ElShahawy |
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