| Titre | Placeb’eau |
| Agence | Happiness Brussels, an FCB Alliance |
| Campagne | Placeb’eau |
| Annonceur | Spadel |
| Marque | Spa |
| Date de première diffusion/publication | 2023 / 1 |
| Secteur d'activité | Eaux minérales |
| Philosophie | Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Responsable de la publicité (annonceur) | Mélanie Decelle |
| Responsable de la publicité (annonceur) | Séverine Du Champs |
| Responsable de la publicité (annonceur) | Zocha Mikolajczyk |
| Responsable de la publicité (annonceur) | Marianne Van Lathem |
| Responsable de la publicité (annonceur) | Tamara Daumerie |
| Executive Creative Management | Karen Corrigan |
| Responsable de la création | Geoffrey Hantson |
| Directeur de la création | Philippe Fass |
| Creative Content Director | Jil Dockx |
| Creative Content Director | Lode Vochten |
| Strategic Director | Isabelle Koelman |
| Connectivity Planner | Marine Vandenplas |
| Concepteur | Isabel Snellen |
| Concepteur | Frederik Clarysse |
| Content | Brent Roofthooft |
| Concepteur / rédacteur | Stéphane Opdenbosch |
| Concepteur / rédacteur | Dee Verwaertermeulen |
| Concepteur / rédacteur | Elmer Tazartez |
| Business Director | Kris Van Den Brandt |
| Direction commerciale/Conseil client | Stef Cuypers |
| Direction commerciale/Conseil client | Emmanuelle Hoet |
| Direction commerciale/Conseil client | Yente Janssen |
| Directeur artistique | Iliana Couvez |
| Head of Design | Dries Lauwers |
| Infographiste | Lore Snauwaert |
| Infographiste | Karel Chanterie |
| Infographiste | Jonathan Kalifat |
| DTP | Loïc Lenoble |
| Responsable de la production | Bart Vande Maele |
| Responsable de la production | Arthur De Wachter |
| Head of Motion | Remke Faber |
| Motion Designer | Simon Schuurman |
| Motion Designer | Bart Callaerts |
| Directeur de la photo | Thomas Ost |
| Réalisateur | Simon Schuurman |
Plus de réalisations
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