Parents of Road Victims - "The Road"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgique

9446

Cette création fait partie de la Collection Act Responsible

Marque: Parents of Road Victims
Pays: Belgique

Annonceur: OVK / PEVR (Parents of Child Road Victims)

Titre	The Road
Agence	Happiness Brussels, an FCB Alliance
Campagne	The Road
Annonceur	OVK / PEVR (Parents of Child Road Victims)
Marque	Parents of Road Victims
Date de première diffusion/publication	2023 / 10
Secteur d'activité	Sécurité Routière
Synopsis	Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road.
Type de média	Brand Content
Longueur	90 seconds
Responsable de la création	Geoffrey Hantson
Directeur de création	Katrien Bottez
Directeur de la création	Philippe Fass
Directeur Général	Hans Smets
Equipe créative	Frederik Clarysse
Producteur exécutif	Bart Vande Maele
Monteur	Simon Schuurman
Head of Design	Dries Lauwers
Designer	Lore Snauwaert
Designer	Emilie Wauthelet
DTP	Loïc Lenoble
Assistant Producer	Francis Bosschem
Son	Jen Connolly Raygun
Executive Creative Direction	Karen Corrigan
Chef de groupe	Raphael Naudts
Lead Production Artist	Arthur De Wachter
Motion design	Remke Faber
Musique	Jaan Hantson
Sound Designer	Jaan Hantson
Réalisateur	Delano Sookha
Directeur de la photo	Delano Sookha