| Titre | Scrolling Therapy (132s) |
| Agence |
DENTSU CREATIVE Argentina
|
| Campagne |
Scrolling Therapy
|
| Annonceur |
Eurofarma
|
| Marque |
Eurofarma
|
| Date de première diffusion/publication |
2023 / 4
|
| Secteur d'activité | Santé et produits pharmaceutiques
|
| Synopsis | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Type de média |
Digital
|
| Maison de production |
The Youth
|
| Maison de production |
Friends and Family
|
| Editorial |
Colossal
|
| Editorial |
Cutters Studios
|
| Effets spéciaux |
Colossal
|
| Effets spéciaux |
Flavor
|
| Finishing |
Colossal
|
| Finishing |
Flavor
|
| Responsable de la création |
Rafael Rizuto
|
| Global Chief Creative Officer |
Collette Douaihy
|
| PDG |
Paulo Fogaça
|
| Directeur Général |
Martín Seijas
|
| Global Executive Creative Director |
Eduardo Tavares
|
| Directeur de création groupe |
Andres Arlia
|
| Directeur de création |
Giovanni Muratori
|
| Responsable de la création |
Fred Levron
|
| Responsable de la création |
Pedro Pérez
|
| PDG |
Juan Pedro Mc Cormack
|
| Directeur de la création |
Agustin Alba
|
| Directeur de la création |
Gaston Canaves
|
| Operations Director |
Thiago Winkler
|