Former Executive Creative Director & Founding Partner
at
adam&eveDDB, London
London, Royaume-Uni
| Titre | Let It Fly |
| Agence | adam&eveDDB |
| Campagne | Let It Fly |
| Annonceur | Virgin Atlantic |
| Marque | Virgin Atlantic |
| Date de première diffusion/publication | 2015 / 2 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | The experience asks users what they would pack for their dream trip by choosing from hundreds of items. From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes. Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location. Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights. Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended. |
| Type de média | Sites Internet |
| Plus d'info | http://virginatlantic.com/letitfly |
| Responsable de la publicité (annonceur) | Alex Hesz |
| Responsable de la publicité (annonceur) | Hamish Rickman |
| Maison de production | Acne |
| Responsable de la création | Ben Priest |
| Directeur de la création | Richard Brim |
| Directeur de la création | Ben Tollett |
| Deputy Executive Creative Director | Daniel Fisher |
| Directeur de création | Till Diestel |
| Directeur de clientèle | Justine Deighan |
| Responsable de budget agence | Katie Vine |
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