| Titre | Royal |
| Agence | AMV BBDO |
| Campagne | No More Mr Nice Guy - Walkers |
| Annonceur | Walkers |
| Marque | Sensations |
| Date de première diffusion/publication | 2002 / 5 |
| Produit | Potato crisps |
| Secteur d'activité | Chips, crisps & crackers |
| Slogan | New Sensations. Posh Crisps from Walkers |
| Synopsis | A carriage is drawn quickly up to a vast palace. The female occupant rushes up the stairs, snaps her fingers and is given a packet of Walkers Sensations. She relaxs in to her throne and passes her 'husband', David Beckham a crisp. The 'husband' is in fact Gary Lineker who steals a handful of her crisps, much to Victoria's surprise. |
| Philosophie | Launch a range of premium crisps. Position the product as premium, indulgent and a bit more special than regular Walkers. "Posh crisps from Walkers". |
| Problème | Walker wanted to launch a range of premium crisps in the crowded salty snack sector. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Maison de production | Weilands |
| Directeur de la création | Peter Souter |
| Directeur artistique | Jeremy Carr |
| Concepteur / rédacteur | Jeremy Carr |
| Réalisateur | Paul Weiland |
| Producteur, agence | Rebecca Scharf |
| Directeur artistique | Peter Knowland |
| Acteur / vedette | Victoria Beckham |
| Acteur / vedette | Gary Lineker |
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