Oreo + Havaianas - "Oreo + Havaianas"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brésil

5161

Marque: Oreo + Havaianas
Pays: Brésil

Annonceur: Alpargatas + Mondelez

Titre	Oreo + Havaianas
Agence	Leo Burnett Tailor Made
Campagne	Oreo + Havaianas
Annonceur	Alpargatas + Mondelez
Marque	Oreo + Havaianas
Date de première diffusion/publication	2021 / 9
Secteur d'activité	Biscuits, pain, biscottes
Philosophie	Havaianas and Oreo have a lot in common: a legion of passionate fans, unbridled success everywhere they go, and everybody wants them. So they came together to create a one-of-a-kind, super-special, limited capsule collection. Have you ever imagined a flip-flop with a chocolate aroma? Well, that's what Havaianas and Oreo – a Mondelēz Brazil brand – created together. The collection's Havaianas + Oreo TOP model not only has straps that smell like chocolate, but features a super-fun print on top of a sole that replicates the layers of the Oreo cookie. The product line, which is global and will be sold in countries like the U.S., Canada, Australia, and the Philippines, will also include Oreo-shaped earphone cases and Oreo-printed toe socks, to transform any basic outfit into a stylish combo. To bring the news to their fans, the brands' strategy was to announce a fun wedding on their social networks, starting on September 4. One day before the playful wedding, the Hugo Gloss profile posted a story on social media announcing the arrival of a new couple, creating great buzz around the topic and leading to speculations about who it might be. In the strategy created by Oreo's advertising agency, Leo Burnett Tailor Made, other influencers helped spread the gossip and drive curiosity about the new couple, comprised of a Brazilian and a "gringo." In Brazil, the limited collection will be available starting on September 8, while supplies last, at the Havaianas e-commerce store (www.havaianas.com.br) and the brand's brick-and-mortar stores, and also at the many Pão de Açucar, Extra, and Carrefour retail outlets throughout the country. This is the first time Havaianas makes a collaboration line available for sale in food outlets, like at supermarkets and hypermarkets. In the other countries, sales at Havaianas brick-and-mortar and e-commerce stores will begin in September in the U.S. and Canada; the Philippines and Australia are scheduled to follow suit in November.
Type de média	Développement/Design produit
Responsable de la création	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Directeur de création	Alessandra Sadock
Concepteur / rédacteur	Rafael Fagundes
Directeur artistique	Lucas Aquery
Digital Project Director	Juliana Bonaldo
Director of Integrated Production	Maria Fernanda Moura
Acheteur d'art	Mauro Moura
Direction commerciale/Conseil client	Fabio Brito
Direction commerciale/Conseil client	Renata Velloso
Direction commerciale/Conseil client	Carolina Ladeira
Direction commerciale/Conseil client	Gabriela Ferrante
Equipe média	Andrea Hirata
Equipe média	André Hosoume
Equipe média	Mariana Rossi
Equipe média	Vicente Ferrer
Equipe média	Gabrielle Alvarenga
Equipe média	Natalia Altomari
Equipe média	Natalie Sebastião
Equipe média	Alini Buchi
Planning Team	Tiago Lara
Planning Team	Joana Dambros
Planning Team	Douglas Ribeiro
Content	Thiago Dias
Snack Talk	Priscila Pasqualetti
Snack Talk	Lucas Fernandes
Snack Talk	Nathalia Helena
Snack Talk	Carolina Fischer
Snack Talk	Juliana Vilela
Snack Talk	Roberta Naikelly
Snack Talk	Giovanna Serafim
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Mariana Dutra
Approval Client	Fabiola Menezes
Approval Client	Flávia Arruda
Approval Client	Rose Lima
Approval Client	Matheus Pane
Approval Client	Pedro Studart
Approval Client	Gabriela Lima
Approval Client	Laryssa Farias
Approval Client	Patricia Graicar
Approval Client	Camila Fogaça
Approval Client	Luiza Prado
Production Partner	Media.Monks
Director Account Services	Marcus Veneroso
Directeur de la création	Tarso Soares
Producteur exécutif	Chica Mauger
Project Planner	Rodrigo Alvarado
3D Production	MMJ Studios