Producteur, maison de production
at
Harbor Picture Company
| Titre | Deisel: Go With the Fake |
| Agence | Publicis New York |
| Campagne | Deisel: Go With the Fake |
| Annonceur | Diesel |
| Marque | Diesel |
| Date de première diffusion/publication | 2018 / 1 |
| Secteur d'activité | Magasins de Vêtements & Accessoires |
| Synopsis | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
| Type de média | Film Web |
| Longueur | |
| Audio Record | Duotone Audio Group |
| Planneur stratégique | Noa Dekel |
| Agence créative | Publicis Italy |
| Directeur de la création | Luca Pannese |
| Directeur de la création | Luca Lorenzini |
| Concepteur / rédacteur | Bryce Hooton |
| Directeur artistique | Kristen Koop |
| Chief Production Officer | Lisa Bifulco |
| Producteur exécutif | Tim LeGallo |
| Business Manager | Adrienne Ludvigsen |
| Directeur de clientèle | Melanie Lyon |
| Directeur de clientèle | James Bundy |
| Directeur de création | Bruno Bertelli |
| Directeur de création | Cristiana Boccassini |
| Directeur de création digital | Milos Obradovic |
| Directeur de création digital | Mihnea Gheorghiu |
| Social Media Manager | Doina Tatu |
| Client Services Director | Barbara Pusca |
| Responsable de budget agence | Camilla Poli |
| Maison de production | Rival School Pictures |
| Réalisateur | Andrew Lane |
| Producteur exécutif | James Blom |
| Production Supervisor | Doug Smith |
| Asst. Production Supervisor | Connor Vassar |
| Montage | Cosmo Street |
| Monteur | Aaron Langley |
| Producteur, maison de production | Paolo Solarte |
| Musique | Alessandro Cristofori |
| Musique | Diego Perugini |
| Responsable de la création | Andy Bird |
| Head of Social Media | Stefano Perazzo |
Plus de réalisations
VOIR TOUSLegal-ade
- MARQUE:
- Kraft Heinz Country Time Lemonade
- AGENCE:
- Leo Burnett Chicago
Go with the Fake
- MARQUE:
- Diesel
- AGENCE:
- Publicis New York