| Titre | Trako Board (French) |
| Agence | BBDO Canada |
| Campagne | Word Play - Pepsi |
| Annonceur | PepsiCo Inc. |
| Marque | Pepsi |
| Mise en ligne | Juillet 2009 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Slogan | Here, it's Pepsi |
| Slogan (langue originale) | ici c'est Pepsi |
| Synopsis | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| Philosophie | Billboard and superboard ads in Quebec feature the evolution of the Pepsi brand with the original Pepsi cap on the left, a refresh logo in-between (two arrows pointing forward and backward to form a circle) followed by the new Pepsi logo on the right. Ici cest pepsi (Here, its Pepsi) appears at the bottom. Online, the website icicestmieux.com asks Quebecers to join others who are doing their part to brighten our world, and share their gestures by posting a picture or video to the site. The idea is that one small action can often change everything and ultimately create a movement of spreading joy. |
| Problème | In Quebec, Pepsi is celebrating its 75th anniversary. There, the campaign centres around the evolution of Pepsi over the course of 75 years and delivers a retrospective look at the provinces heritage with the brand. |
| Type de média | Affichage |
| Marché | Canada |
| Directeur de création | Ian MacKellar |
| Concepteur / rédacteur | Craig McIntosh |
| Directeur artistique | Jaimes Zentil |
| Producteur, agence | Christie Gawenda |
| Maison de production | Ricochet |
| Maison de production | SGL Studio - Built Productions |
| Planneur stratégique | Ed Caffyn |
| Responsable de budget agence | Tim Welsh |
| Responsable de budget agence | Sheng Sinn |
| Responsable de budget agence | Katie Lynn |
| Responsable de budget agence | Jill Patterson |
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