Lucidiom - "Beyond 4x6"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Etats-Unis

2294

Titre	Beyond 4x6
Agence	The Borenstein Group, Inc.
Campagne	Beyond 4x6 - Lucidiom
Annonceur	Lucidiom
Marque	Lucidiom
Mise en ligne	Avril 2006
Secteur d'activité	Développement photo
Slogan	Your Business. In Focus.
Synopsis	Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Philosophie	The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Type de média	Sites Internet
Marché	Etats-Unis
Plus d'info	www.lucidiom.com
Directeur de la création	Gal Borenstein
Directeur de création	Clayton Tompkins