Leros - "Your Ship Has Come In"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Etats-Unis

2143

Titre	Your Ship Has Come In
Agence	The Borenstein Group, Inc.
Campagne	Your Ship Has Come In
Annonceur	Leros Technologies
Marque	Leros
Mise en ligne	Avril 2006
Secteur d'activité	Services & ingénierie informatiques, FAI pour entreprises
Slogan	Welcome Aboard
Synopsis	Leros Technologies, a innovative provider of ERP/Telecom solutions for growing businesses, discovered that their prospects were getting lost in the sea of techno-jargon and network diagrams. They needed a simpler and clearer message. Leros hired technology marketing experts, The Borenstein Group, to help prospects realize the value of its superior service platform.
Philosophie	Through a powerful message of inclusion, a new collateral system invited prospects to come onboard and not let technology pass them by. The Borenstein Group created a memorable marketing metaphor that quickly and clearly entices business executives to learn more, while subtly conveying the dangers of what could happen if they don't. Prospects could now grasp the advantages of using Leros Technologies at a glance. And thanks to LEROSnet, growing businesses now have a new Port of Callsuccess.
Type de média	Brochures
Marché	Etats-Unis
Directeur de la création	Gal Borenstein
Directeur de création	Clayton Tompkins