Lavazza - "More Than Italian"

VML Italia

VML Italia Milan, Italie

Awards

12489

Marque: Lavazza
Pays: Italie

Annonceur: Lavazza

Titre	More Than Italian
Brief	A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it.
Agence	VML Italia
Campagne	More Than Italian
Annonceur	Lavazza
Marque	Lavazza
Date de première diffusion/publication	2018 / 10
Secteur d'activité	Café, thé, boissons chocolatées, petit-déjeuner
Synopsis	The story starts in Italy, in a bar, and takes life from the question of a tourist that asks the bartender to taste the “real Italian coffee”. The question causes an intriguing and funny effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza.
Type de média	Télévision
Longueur	61 seconds
Head of Marketing Communications	Carlo Colpo
Responsable de la publicité (annonceur)	Maddalena Lembo
Advertising Specialist	Luigino Finelli
Directeur de la création	Francesco Poletti
Creative Director, Copywriter	Rafael Genu Faria
Creative Director/ art director	Cristian Comand
Senior Art Director	Francesco Sgritta
Directeur artistique	Elena Fontani
Managing Director/Client Lead	Veronica Pagani
Directeur de clientèle	Valeria Pedrazzini
Head of Strategy	Luigi Accordino
Producteur TV agence	Elisa Simi
Producteur exécutif	Annalisa DeMaria
Producteur	Alessandro Naboni
Producteur	Viola Luzardi
Maison de production	Movie Magic International SRL
Réalisateur	Ali Ali
Directeur de la photo	Yves Senhaoui
Music Prod Company	2WEI Music
Post production	Post Atomic
Post Production Coordinator	Francesca Nussio
Agence Média	Wavemaker Hungary