| Titre | OMGut by Activia |
| Brief | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Agence |
VML
|
| Campagne |
OMGut by Activia
|
| Annonceur |
Danone
|
| Marque |
Activia
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Yaourts
|
| Synopsis | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Type de média |
Film Web
|
| Directeur de la création |
Francesco Poletti
|
| Directeur de création |
Cecilia Moro
|
| Directeur de création |
Anita Rocca
|
| Directeur de création |
Deputy Head of Strategy
|
| Client Director |
Chiara Binazzi
|
| Senior Digital Strategist |
Giovanna Ferrero
|
| Web designer |
Andre Bussetti
|
| Frontend Developer |
Paolo Tenti
|
| Producteur, maison de production |
Sara Poltronieri
|
| Maison de production |
Pink Salt
|
| Illustrateur |
James Van Den Elshout
|