| Titre | ¡Marte! For Another Planet |
| Agence | Le Pub |
| Campagne | ¡Marte! For Another Planet |
| Annonceur | Lavazza |
| Marque | Lavazza |
| Date de première diffusion/publication | 2023 / 4 |
| Secteur d'activité | Café, thé, boissons chocolatées, petit-déjeuner |
| Philosophie | Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet: the brand-new coffee product hat grows on Mars. It doesn't exist yet, but its name plays on Lavazza’s product range called ¡Tierra! as a fun feature to raise awareness about the importance of taking care of our planet. The Earth Day stunt includes a video presenting the product with the aim of highlighting Lavazza's commitment to teaching coffee producers how to breed coffee through sustainable farming practices and protect the only planet on which it grows: the Earth. The digital activation takes viewers on a journey to Mars and features red beans that look as if they could have been grown in a Martian environment. Just when you think that ¡Marte! could be real, the video reveals that it’s not yet possible. The new campaign, through suspense and irony, reaffirms that Lavazza supports coffee farmers by fostering good agricultural practices to counter the effects of climate change, so that hopefully they won't have to grow coffee on Mars any time soon. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Global CEO/CCO | Bruno Bertelli |
| Responsable de la création | Cristiana Boccassini |
| Responsable de la création | Francesco Poletti |
| Directeur de la création | Domenico Manno |
| Directeur de création | Nicoletta Zanterino |
| Directeur de création | Cinzia Caccia |
| Senior Art Director | Santi Urso |
| Senior Copywriter | Christopher Penman |
| Global Head of Content & Social | Valentina Salaro |
| Senior Content Manager | Vincenzo Di Carlo |
| Client Services Director | Alessandra Sabbione |
| Directeur de clientèle | Mariona Valls Setó |
| Responsable de la production | Anna Sica |
| Producteur, agence | Chiara Agresta |
| Senior Strategic Planner | Alex Moore |
| Maison de production | 360FX Table Top Studio |
| Réalisateur | Andrea Marini |
| Directeur de la photo | Emanuele Zarlenga |
| Producteur exécutif | Antonella Scoliero |
| Producteur | Gabriele Giudici |
| Producteur | Monica Zobbi |
| Monteur | Giulia Peruzzotti |
| Coloriste | Orash Rahnema |
| Post production | Iggy Post |
| Musique | Daniele De Virgilio |
| Post-Production audio | Operà Music |
| Production Advisor | The Producer International |
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