Martin Cowman
Directeur de création at TBWA\Dublin
Dublin, Irlande
TitreThe power of one
Agence
Campagne The power of one - The Department of Communication
Annonceur The Department of Communications, Energy & Natural
Marque Power of One
Mise en ligneMai 2008
Secteur d'activité Production d'énergie, matières premières, minerais
Slogan At the end of the day It's good to switch off.
Synopsis Our challenge was to enhance the strong will on the part of the people of Ireland to act on the energy issue, and turn this into real and measurable change.
Problème Building awareness on types of sources of energy their costs and environmental impacts.

• Raising awareness of the impact that inefficient energy use has on driving up costs and economic and environmental impacts.

• Inform and empower – home, business and sectoral users on best practice energy savings.

• Complement existing programmes.

• Create strong and relevant partnerships
Type de média Presse & publications
Directeur artistique
Concepteur / rédacteur

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