Titre | Diesel Haute Couture FW18 |
Brief | The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance. |
Agence | Publicis Italy |
Campagne | Ha̶u̶te Couture FW18 |
Annonceur | Diesel |
Marque | Diesel |
Date de première diffusion/publication | 2018 / 9 |
Secteur d'activité | Mode, vêtements, chaussures |
Synopsis | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
Type de média | Film Web |
Longueur | |
Maison de production | Stink Films |
Colorisation | The Mill New York |
Post production | MPC LDN |
Global Chief Creative Officer | Bruno Bertelli |
PDG | Bruno Bertelli |
Responsable de la création | Cristiana Boccassini |
Directeur de création | Thiago Cruz |
Directeur de création | Mihnea Gheorghiu |
Directeur de création associé | Simone Di Laus |
Concepteur / rédacteur | James Andrews |
Directeur artistique | Alex Eftimie |
Concepteur / rédacteur | Anton Michael Kuerschner |
Head Of Planning | Bela Ziemann |
Planneur stratégique | Monica Radulescu |
Responsable de la production | Francesca Zazzera |
Producteur | Marijana Vukomanovic |
Acheteur d'art | Caterina Collesano |
Designer | Gianluca Chinnici |
Client Services Director | Eleni Charakleia |
Client Services Director | Barbara Pusca |
Chef de groupe | Filippo D’Andrea |
Head of Social Media | Stefano Perazzo |
Social Media Manager | Doina Tatu |
Réalisateur | Jovan Todorovic |
Producteur exécutif | Blake Powell |
Producteur, maison de production | Natalie Jacobson |
Directeur de la photo | Christophe Collette |
Photographe | Vitali Gelwich |
Monteur | Milena Petrovic |
Coloriste | Mikey Rossiter |
Post production | Ryan Hancocks |
Musique | Sizzer |
Music Supervision | Michael Bertoldini |