| Titre | Fruits of Heroism (digital) |
| Agence | Leavingstone |
| Campagne | Fruits of Heroism |
| Annonceur | ZINC Network, IDFI.ge |
| Marque | ZINC Network, IDFI.ge |
| Date de première diffusion/publication | 2022 / 11 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | In 2008, After the Russian Aggression, living in the near-border region in the heart of Georgia became extremely threatening. Some locals were forced to leave the lands that had been passed down for generations. However, some brave farmers stay despite the ongoing dangers.We created a brand to honor these courageous farmers. To ensure them support with new distribution and communication channels. These brave people stand their ground in the face of constant threat and continue to grow natural food. Our team did everything to help the farmers promote their products.We branded farm products made in this region and developed a campaign to raise awareness. We named their products Fruits of Heroism - a celebration of their bravery and a symbol of hope for the community. And created a special symbol: a barbed wire shattered by sprouts of green leaves and berries. This logo represents the unwavering spirit of the farmers and their resilience. Our symbol helped customers identify products and purchase them as a sign of gratitude and support for the brave farmers.One day, when this land will be free again, the people who return will find a thriving community, thanks to the heroism of those who stayed. |
| Type de média | Etude de cas |
| Longueur | |
| Creative Chairman | Levan Lepsveridze |
| Responsable de la création | Anze Jereb |
| Directeur de création | Mindia Arabuli |
| Concepteur / rédacteur | Dachi Imedadze |
| Head of Design | Matassi Sulakauri |
| Directeur artistique | Magda Janjalashvili |
| Directeur de clientèle | Zizi Nasrashvili |
| Directeur de clientèle | Ekaterine Ebanoidze |
| Concepteur / rédacteur | Tatia Darsadze |
| Motion/Design | Luka Shvelidze |
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