Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Allemagne

Awards

1642

Cette création fait partie de la Collection Act Responsible

Marque: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Pays: Allemagne

Annonceur: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Titre	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Agence	Serviceplan Germany
Campagne	Saved Memories
Annonceur	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Marque	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Date de première diffusion/publication	2023 / 5
Secteur d'activité	Associations caritatives, fondations, volontariat
Synopsis	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Type de média	Etude de cas
Longueur	120 seconds
Sociéte de création sonore	Not a Machine Berlin
Maison de production	Not a Machine Berlin
Post	Marla Grading
Production	Marla Grading
Global Chief Creative Officer	Alex Schill
Directeur Général	Myles Lord
General Manager	Maximilian Florian Schöngen
Montage	Moritz Scharl
Responsable de la création	Till Diestel
Directeur de la création	Jan Lucas
Directeur de création	Frauke Ehlers
Directeur artistique	Katrin Burkhardt
Directeur artistique	Elisabeth (Lana) Kari
Directeur artistique	Alexandre Levesque
Producteur, agence	Josephine Rügge
Réalisateur	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang