Bonds Bloody Comfy Period Undies - "Unplugged"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australie

3035

Titre	Unplugged
Agence	Leo Burnett Sydney
Campagne	Unplugged
Annonceur	Bonds
Marque	Bonds Bloody Comfy Period Undies
Mise en ligne	Juillet 2021
Secteur d'activité	Lingerie, sous-vêtements et pyjamas
Synopsis	To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo...
Type de média	Digital
Longueur	15 seconds
Maison de production	Photoplay Films
Directeur de création	Michelle Walshe
Senior Art Director	Stacey Karayannis
Senior Copywriter	Ellie Dunn
General Manager	Naomi Gorringe
Directeur de clientèle	Kim Thompson
Senior Integrated Producer	Michelle Browne
Director	Jasmin Tarasin
On-set Director	Jessica Lewton
Producteur exécutif	Oliver Lawrance
Producteur	Emma Thompson
Producteur délégué	Lucy Sparke
Directeur de la photo	Katie Milwright
DP Content	Sky Davies
Directeur artistique	Vanessa Cerne
Monteur	Joelle Baudet
Post production	White Chocolate