| Titre | The Jonah Lomu Machine |
| Agence | Rothco, part of Accenture Song |
| Campagne | Rugby World Cup 2015 |
| Annonceur | Heineken |
| Marque | Heineken |
| Date de première diffusion/publication | 2015 / 8 |
| Secteur d'activité | Bières, cidres |
| Slogan | Heineken |
| Synopsis | To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down… |
| Type de média | Film Web |
| Longueur | |
| Plus d'info | https://www.youtube.com/watch?v=mYyJQYxAVU4 |
| Producteur, agence | Laura Ellis |
| Directeur artistique | Ray Swan |
| Concepteur / rédacteur | Emma Sharkey |
| Directeur de la création | Alan Kelly |
| Directeur du planning stratégique | Shane Doyle (MCCP) |
| Directeur de clientèle | Grace Looney |
| Responsable de budget agence | Susan Nelis |
| Maison de production | Rattle |
| Réalisateur | Matt Golding |
| Producteur | Conor Mulhern |
| Producteur exécutif | Andrew Freedman |
| Social Manager | Eric Gasparro |
| Post production | Rattle |
| Son | Mutiny |
| Digital Strategy | Emer Fitzgerald |
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