OBI, OBI Russia, no job is too big, take it and make it, BBDO, BBDO Moscow, BBDO Russia Group
Synopsis
OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.
Philosophie
The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.