| Titre | Share your warmth (Board) |
| Agence |
BBDO Russia Group
|
| Campagne |
Share your warmth
|
| Annonceur |
Zeus Foundation
|
| Marque |
Zeus Foundation
|
| Mise en ligne | Septembre 2013 |
| Secteur d'activité | Droits des animaux, adoption
|
| Synopsis | On a hot day at the Picnic Afisha festival hundreds of attendees suddenly felt freezing cold in their hands - they got our unique ice business cards! People were melting the ice shaped as cats and dogs, enthusiastically trying to reach what's frozen inside. When the ice completely melted in the hand remained the plastic card with Zeus Facebook link. |
| Philosophie | While words are not touching people anymore, we turned to the tactile sensations. We made people physically experience how vital human’s warmth is for homeless animals. |
| Problème | The new Zeus Foundation rescues homeless animals and everyday needs on-going support. Unfortunately, Muscovites are tired of hearing about social problems and reluctantly respond to calls for help. How in this situation can we attract people to Zeus Facebook page? |
| Résultat | By gently freezing the hands of just a few hundred festival visitors, Zeus Foundation managed to engage the attention of more than 7,000 Facebook users. In just a few days ‘Talking about it’ stats rose by 150%! But the main success has been that hundreds of people caring about homeless animals have joined Zeus Foundation! |
| Type de média |
Etude de cas
|
| Responsable de la publicité (annonceur) |
Linda Sabantseva
|
| Directeur de création |
Nikolay Megvelidze
|
| Chef de groupe création |
Yuri Mikhailov
|
| Directeur artistique |
Michael Druzhinin
|
| Concepteur / rédacteur |
Svetlana Popova
|
| Designer |
Kirill Emelyanov
|
| Designer |
Pavel Bragin
|
| Photographe |
Ivan Otchik
|
| Photographe |
Natalia Eliseeva
|
| Photographe |
Boris Moskalenko
|
| Responsable de budget agence |
Maria Savelieva
|
| Digital Art Director |
Alexander Lubavin
|
| Planneur |
Ekaterina Guvakova
|
| Digital Account Director |
Elina Yaroslavskaya
|
