Karim Mira - Home Centre - The Homecoming | AdForum Talent: The creative industry network.

Founder at Lizard

Greece, Grèce

Titre	The Homecoming
Agence	Leo Burnett Middle East & North Africa
Campagne	The Homecoming
Annonceur	Home Centre
Marque	Home Centre
Date de première diffusion/publication	2022 / 12
Secteur d'activité	Électroménager, meubles et jardinage
Synopsis	The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region.
Philosophie	Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can.
Type de média	Film Web
Longueur	210 seconds
Bande son	Can't Help Falling in Love
Plus d'info	https://thehomecoming.me
PDG	Bassel Kakish
Responsable de la création	Kalpesh Patankar
Responsable de la stratégie	Tahaab Rais
Responsable de la production	Shereen Mostafa
Directeur de création	Kapil Bhimekar
Directeur de création associé	Farhan Siddiqui
Manager, Strategy & Insights	Anna Sadykova
Producteur, agence	Judy Lamaa
Manager, Communications Consultancy	Maria Jabbour
Manager, Communications Consultancy	Nourhan El Geneidy
Maison de production	Prodigious MEA
Réalisateur	Tahaab Rais
Story & Screeplay	Tahaab Rais
Directeur de la photo	Aeyaz Hasn
PDG	Sami Saleh
Director of Production Operations	Myriam Abi Wardeh
Producteur exécutif	Naji Bechara
Producteur, maison de production	Marie-Noel Bou Haila
Assistant Réalisateur	Remy Haddad
Distribution	Rita Gergess
Acteur / vedette	Basmaa Baydoun
Acteur / vedette	Elias Zayek
Directeur artistique	Charbel Zgheib
Wardrobe	Michella Bteiche
Makeup artist	Jean-Pierre Ghosn
Directeur de la production	Elie Deek
Focus Puller	Joseph Kfoury
Grip	Elie Eid
Runner	Hussein Dia
Location	Picture House Lebanon
Post production	Optix
Post Production Supervisor	Nayla Chacra
Post production	Megan Markel
Monteur	Neda Zag
Monteur	Cold-Cutz
Coloriste	Karim Mira
Coloriste	LZRD
Post production	Eddy Farah
Chanteur	Alyssa Baker
Musique	Seppl Kretz
Musique	Gyo Kretz
Musique	Michael Bertoldini
Musique	Magma Music
Sound Engineer	Chris Atkins
Sound Engineer	Joe Dickinson
Responsable de la publicité (annonceur)	Sameer Jain
Responsable de la publicité (annonceur)	Siddarth Sivaprakash
Responsable de la publicité (annonceur)	Atharv Ruparel
Responsable de la publicité (annonceur)	Hassaan Khan
Responsable de la publicité (annonceur)	Deviani Rao
Responsable de la publicité (annonceur)	Abbas Nashrulla
Responsable de la publicité (annonceur)	Minna Pauly
Responsable de la publicité (annonceur)	Rinesha Nikam
Responsable de la publicité (annonceur)	Kamila Walter
Responsable de la publicité (annonceur)	Hala Domlog
Responsable de la publicité (annonceur)	Allan Cablao
Responsable de la publicité (annonceur)	Ronald Patricio