Harrah’s Resort Southern California - "More Than a Place"

62ABOVE

62ABOVE San Diego, Etats-Unis

6737

Marque: Harrah’s Resort Southern California
Pays: Etats-Unis

Annonceur: Harrah's Resort

Titre	More Than a Place
Agence	62ABOVE
Campagne	More Than a Place
Annonceur	Harrah's Resort
Marque	Harrah’s Resort Southern California
Date de première diffusion/publication	2020 / 1
Secteur d'activité	Hôtellerie, hébergement
Philosophie	San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.
Type de média	Télévision
Longueur	30 seconds
Audio	740 Sound Design & Mix
SVP & General Manager	Darrell Pilant
VP, Marketing	Beau Swanson
Director, Resort Marketing	Amber Lussier
Directeur de création	Austin Lane
Producteur exécutif	Eric E. Staley
Concepteur / rédacteur	Scott Johnson
Concepteur / rédacteur	Austin Lane
Chef de groupe	Sarah Lipton
Chef de groupe	Jen Ramirez
Assistant Account Executive	Emma Farrell
Maison de production	Caviar Films Los Angeles
Réalisateur	Benjamin Mege
Directeur de la photo	Damian Acevedo
Producteur	Rebecca Donaghe
Montage	Stitch
Editorial Company Executive Producer	Mila Davis
Editorial Producer	Alex Hooker
Monteur	Dan Bootzin
Audio Executive Producer	Scott Ganary
Producteur son	Jeff Martin
Mixer	Chris Pinkston
Assistant Mixer	Brittney Gomez
VFX / Finishing	JAMM VFX
VFX Executive Producer	Asher Edwards
VFX Producer	Ashley Greyson
VFX Creative Director	Benoit Mannequin