The clothings campaign brings to life a whimsical musical world with the star of the ad dancing through the iconic moments of Christmas – from shopping for presents to having fun in family PJs. The advert is a continuation of the brand platform ‘Anything but Ordinary’ that M&S launched for Autumn/Winter. It shares how M&S’s style, quality and value products (alongside the seamless experience it offers) can help customers make the magical season anything but ordinary for their loved ones.
Philosophie
M&S is launching two remarkable Christmas campaigns - one for its festive food and one for its Christmas clothing. With 50 days to go until Christmas Eve, the campaigns are launching as customers are well underway planning for Christmas – with nearly half of them expecting to have finished their Christmas gift shopping by the end of the month (earlier than usual) and ‘create your own’ wreaths, table centres and flowers all selling incredibly well already.