| Titre | Twitterference |
| Agence | FP7/BAH |
| Campagne | Twitterference |
| Annonceur | Batelco |
| Marque | Ookla |
| Date de première diffusion/publication | 2016 / 7 |
| Secteur d'activité | Autres services en ligne |
| Synopsis | Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral. |
| Type de média | Film Web |
| Longueur | |
| Directeur Général | Ehab Lori |
| Directeur de création | Amit Kapoor |
| Director of Consumer Marketing | Umar Achraf |
| Directeur artistique | John Fayek |
| Concepteur / rédacteur | Amit Kapoor |
| Concepteur / rédacteur | Umar Achraf |
| Concepteur / rédacteur | Clive Nigel Pereira |
| Directeur de clientèle | Mohamed Sabra |
| Chef de groupe | Heba Yousafali |
| Responsable média | Noha Alaa |
| Directeur du planning stratégique | Tahaab Rais |
| Creative Strategy | Tahaab Rais |
| Marketing Communications Senior Manager | Abdulla Abuidrees |