Amani Duncan

Amani Duncan

President at BBH, London
New York, Etats-Unis

A propos

Veteran marketer and brand strategist Amani Duncan has spent nearly three decades honing her ability to identify and execute on strategic partnerships to help brands grow their audience, while leveraging and expanding their own value by tapping into creative brand partners. Now at the helm of BBH NY – a creative agency equally obsessed with increasing brands’ value – she serves as President, overseeing day-to-day activities while also managing high-level strategy and direction for the agency’s clients, including Google, Samsung, Martell US, and Brighthouse Financial. Most recently, Duncan helped bring to fruition Glass Ceiling Breaker, a glass portrait homage to the U.S. Vice President, Kamala Harris.

Duncan’s extensive career spans a diverse range of some of the biggest names in entertainment and marketing. Before joining BBH NY, Duncan served as MTV’s Senior Vice President of Music, where she strengthened the network’s industry relationships through innovative artist-driven initiatives, strategic campaigns and the creation of music content. During her tenure at MTV, Duncan breathed new life into classic shows like TRL, Fear Factor and Unplugged, helping them connect with a whole new generation of music lovers.

Prior to MTV, Duncan was Head of Brand Marketing at Martin Guitar – the acoustic guitar manufacturer founded nearly 200 years ago. She helped reimagine the timeless brand, crafting an ambitious global marketing plan that paid off.

As Chief Marketing Officer of Sean Combs’ Bad Boy Worldwide Entertainment Group, Duncan orchestrated synergy through marketing and publicity across the company’s many verticals, including fragrances, clothing, music, TV/film, spirits and charitable initiatives.

Duncan has has been profiled by Billboard, Fast Company, the Huffington Post, The Wall Street Journal and more. A founding member of Chief, the leadership network for women, Duncan shares her proprietary “success mission” and “be the way” message of empowerment and self-determination to women across the marketing and entertainment industries. She is a 2021 Campaign US Female Frontier Award - Leading the Charge Creative honoree, currently serves on the 4A’s Board of Directors and Facebook’s Global Creative Council, an Advisory Board member of I Am A VOTER and previously served as a Board Member for ADC Global. She has also been invited to be on the jury of various creative award shows (TBA) and also to speak as a guest speaker at Harvard Business School.

Founding Member
Chief
Etats-Unis
2019 - Actuellement ici (5 ans 3 mois)
Head/Senior Vice President
ViacomCBS Full-time
Etats-Unis
2017 - 2020 (3 ans)
Reporting to the Head of Global Music and General Manager MTV/VH1/Logo, responsible for the development of music-industry relationships and music content strategy for the network and its
associated media properties.

Oversee department of twelve employees include Music Programming, show talent, shows and
pilots, label relations and corporate events.

Serves as Executive in Charge of Music for all MTV key tentpole event including Movie & TV Awards and MTV Video Music Awards. 2017 MTV Video Music Awards generated a 64% increase in album sales for the show’s performers vs YAGO and outperformed ratings with youth share against HBO’s Game of Thrones’ finale.

Strategist for the relaunch of MTV’s TRL platform in October 2017 overseeing +300 multi-platinum award winning artists to perform and appear on the show to date.

Relaunched MTV’s Unplugged franchise with multi-platinum recording artist Shawn Mendes and
Bleachers.

Chief architect for the creation of MTV’s global emerging artist platform that launched in May
2017 generating over 300M impressions to date.

Responsible for securing actor and multi-platinum musician Ludacris as the host of the relaunch of Fear Factor on MTV which was the network’s best original series launch amongst 18-34 year olds since Summer 2015.
Head Of Brand Marketing
C.F. Martin & Co
Etats-Unis
2011 - 2017 (6 ans)
Recognized by her peers as one of the most dynamic marketing executives in the music business, Amani Duncan was today named Vice President of Brand Marketing for C.F. Martin & Co. Duncan was originally hired in January 2011 as Director of Promotional Marketing, making this the first time that a Martin executive has been promoted to the company’s internal Senior Core Team after only one year with the company. Amani is responsible for establishing the company’s Global Marketing direction and plays a major role in the achievement of the company's domestic and international sales objectives.

“Amani was chosen to round out the Core Team at Martin for her creative thinking and great enthusiasm,” said Keith Lombardi, President and COO. “In her short tenure at Martin Guitar she has completely overhauled our marketing efforts, providing a vibrant, youth-oriented approach while still staying true to our heritage and culture. We are very lucky to have her on the team.”
Chief Marketing Officer
Bad Boy Entertainment
Etats-Unis
2008 - 2010 (2 ans)
Responsible for orchestrating synergy through Marketing, Digital Marketing, Publicity campaigns and activations for total Brand mix including fragrances (Estee Lauder), clothing (Sean John, Enyce), recorded music (Bad Boy/Interscope Records), TV/Film (Viacom, Bad Boy Films, Universal Pictures), charities (Daddy’s House, Malaria No More) and spirits (Ciroc, Guinness Draught).

Formation

Bachelor’s Degree - Political Science and Government

1988 - 1992 (4 ans)

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