| Titre | Notes IPA (Board) |
| Agence |
Zulu Alpha Kilo
|
| Campagne |
SingleCut Notes IPA
|
| Annonceur |
SingleCut Beersmiths
|
| Marque |
SingleCut Beersmiths
|
| Date de première diffusion/publication |
2021 / 7
|
| Secteur d'activité | Boissons
|
| Synopsis | Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |
| Type de média |
Etude de cas
|
| Directeur de création |
Zak Mroueh
|
| Responsable de la création |
Zak Mroueh
|
| Réalisateur |
James Graham
|
| Responsable de la publicité (annonceur) |
Rich Buceta
|
| Concepteur / rédacteur |
Vinay Parmar
|
| ACD |
Vinay Parmar
|
| Producteur, maison de production |
Kathryn Brown
|
| Concepteur / rédacteur |
Victoria Lee
|
| Digital Strategist |
Shaunagh Farrelly
|
| Producteur, maison de production |
Jackie Pal
|
| Directeur de clientèle |
Erin McManus
|
| Directeur de la photo |
Sean Donnelly
|
| Photographe |
Sean Donnelly
|
| Directeur artistique |
Kevin Sato
|
| Designer |
Kevin Sato
|
| ACD |
Kevin Sato
|
| Monteur |
David James Findlay
|
| Directeur des Stratégies |
Spencer MacEachern
|
| Producteur, maison de production |
Houng Ngui
|
| Monteur |
Felipe Chaparro
|
| Post production |
Noah Mroueh
|
| Designer |
Zoe Kim
|
| Directeur artistique |
Philippe Visaya
|
| Social Media Team |
Cecilia Bernasch
|
| Responsable de la publicité (annonceur) |
Dan Bronson
|
| Responsable de la publicité (annonceur) |
Danielle Palermo
|
| Producteur, maison de production |
Lauren Schell
|
| Product Design |
Spark Innovations Inc.
|
| Director of Integrated Production |
Ola Stodulska Studio
|
| Director of Interactive Production |
Ece Inan
|
| Studio Artist |
Jeannette Downes
|
| Lead Production Artist |
Ashleigh OBrien
|
| Artiste de production |
Mila Lukezich
|
| Web Developer |
Gillian Black
|
| Web Developer |
Ariana Emond
|
| Maison de production |
Zulubot
|
| Maison de production |
Table of Content
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