Black Business and Professional Association, et al. - "The Micropedia of Microaggressions (120s)"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

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Cette création fait partie de la Collection Act Responsible

Marque: Black Business and Professional Association, et al.
Pays: Canada

Annonceur: Black Business and Professional Association, et al.

Titre	The Micropedia of Microaggressions (120s)
Brief	The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
Agence	Zulu Alpha Kilo
Campagne	The Micropedia of Microaggressions
Annonceur	Black Business and Professional Association, et al.
Marque	Black Business and Professional Association, et al.
Mise en ligne	Novembre 2022
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. Microaggressions are everyday, seemingly harmless comments and actions that have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations joined together to launch an online tool seeking to create real behaviour change.
Type de média	Digital
Audio	Pirate Toronto
Responsable de la création	Zak Mroueh
Directeur de la création	Stephanie Yung
Directeur de la création	Christina Yu
Directeur artistique	Andrea Por
Concepteur / rédacteur	Christina Roche
Designer	Zoe Kim
Design Director	Jeff Watkins
UI / UX Designer	Damian Simev
Account Management Team	Rob Feightner
Account Management Team	Karla Ramirez
Account Management Team	Micheal Braithwaite
Planning Team	Spencer MacEachern
Planning Team	Adrian Ver
Planning Team	Patrick Henderson
Planning Team	Sean Bell
Web Producer	Kenneth Haz
Audio Producer	Rebecca Adams
Production Director	Ola Stodulska
Studio Director	James Graham
Developer	Jake Edwards
Developer	Kyle Collins
Developer	Ariana Emond
Artiste de production	Pavel Petriycki
Artiste de production	Mila Lukezich
Artiste de production	Cecilia Bernasch
Maison de production	Zulubot
Réalisateur	Barbara Shearer
Producteur	Lauren Schell
Producteur	Mitch Cappe
Producteur	Adam Palmer
Producteur	Jackie Pal
Producteur exécutif	Tom Evans
Directeur de la photo	Greg Bennett
Montage	Zulubot
Monteur	Jessie Posthumus
Monteur	Felipe Chaparro
Animation	Ashlee Mitchell
Post-production Producer	Sarah Dayus
Post-production Producer	Mariya Guzova
Online Artist	Felipe Chaparro
Motion Graphics	Mike Sevigny
Effets spéciaux	Jay Baker
Coloriste	Felipe Chaparro
Executive Audio Producer	Maggie Blouin Pearl
Ingénieur du son	Ian Boddy
Audio Social	Noah Mroueh