Black Business and Professional Association, et al. - "Worn Down by Words"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

4447

Cette création fait partie de la Collection Act Responsible

Marque: Black Business and Professional Association, et al.
Pays: Canada

Annonceur: Black Business and Professional Association, et al.

Titre	Worn Down by Words
Agence	Zulu Alpha Kilo
Campagne	The Micropedia of Microaggressions
Annonceur	Black Business and Professional Association, et al.
Marque	Black Business and Professional Association, et al.
Date de première diffusion/publication	2022 / 9
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings.
Type de média	Etude de cas
Longueur	102 seconds
Audio	Pirate Toronto
Responsable de la création	Zak Mroueh
Directeur de la création	Stephanie Yung
Directeur de la création	Christina Yu
Directeur artistique	Andrea Por
Concepteur / rédacteur	Christina Roche
Designer	Zoe Kim
Design Director	Jeff Watkins
UI / UX Designer	Damian Simev
Account Management Team	Rob Feightner
Account Management Team	Karla Ramirez
Account Management Team	Micheal Braithwaite
Planning Team	Spencer MacEachern
Planning Team	Adrian Ver
Planning Team	Patrick Henderson
Planning Team	Sean Bell
Web Producer	Kenneth Haz
Audio Producer	Rebecca Adams
Production Director	Ola Stodulska
Studio Director	James Graham
Developer	Jake Edwards
Developer	Kyle Collins
Developer	Ariana Emond
Artiste de production	Pavel Petriycki
Artiste de production	Mila Lukezich
Artiste de production	Cecilia Bernasch
Maison de production	Zulubot
Réalisateur	Barbara Shearer
Producteur	Lauren Schell
Producteur	Mitch Cappe
Producteur	Adam Palmer
Producteur	Jackie Pal
Producteur exécutif	Tom Evans
Directeur de la photo	Greg Bennett
Montage	Zulubot
Monteur	Jessie Posthumus
Monteur	Felipe Chaparro
Animation	Ashlee Mitchell
Post-production Producer	Sarah Dayus
Post-production Producer	Mariya Guzova
Online Artist	Felipe Chaparro
Motion Graphics	Mike Sevigny
Effets spéciaux	Jay Baker
Coloriste	Felipe Chaparro
Executive Audio Producer	Maggie Blouin Pearl
Ingénieur du son	Ian Boddy
Audio Social	Noah Mroueh
Illustrateur	Nabil Elsaadi
Photographe	Arash Moallemi
Artiste de production	Ashleigh O’Brien