| Titre | MY 2020 TRAVEL PROJECT |
| Brief | During a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life. |
| Agence |
DENTSU CREATIVE
|
| Campagne |
My 2020 Travel Project
|
| Annonceur |
Air France KLM
|
| Marque |
Flying Blue
|
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer
|
| Synopsis | Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far. |
| Type de média |
Digital
|
| Directeur de création |
Emmanuel Bougneres
|
| Deputy Creative Director |
Allan Huon
|
| Directeur artistique |
Allan Huon
|
| Deputy Creative Director |
Damien Lebreuilly
|
| Concepteur / rédacteur |
Damien Lebreuilly
|