| Titre | The issue within the issue |
| Agence | Havas Creative Network |
| Campagne | The issue within the issue |
| Annonceur | Ali Forney Center and New York Magazine |
| Marque | Ali Forney Center and New York Magazine |
| Date de première diffusion/publication | 2021 / 12 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | In New York City, 40% of the youth homeless population identifies as LGTBQ+. The Ali Forney Center goes far beyond the typical homeless shelter and seeks to set kids up for future success. We partnered with New York Magazine to create The Issue Within the Issue—a special advertising project using 40% of all available ad space to highlight all that the center does, as well as the realities of life on the streets. Through the 28 pages at our disposal, we were able to cover all bases from why the center exists, to success stories shared from center alumni. |
| Type de média | Etude de cas |
| Longueur |