Interviews de la communauté publicitaire
Interviews à la une
Your best skill is knowing how to learn: Bao Tu-Ngoc, BETC
"Learn to learn" is the motto of the good Creative Technologist. lire plus
At the intersection of creativity, technology, and strategy: Joe Leitner, GMR Marketing
Everything we create starts with the audience in mind. Who they are. Where they are. What they know and what they desire. lire plus
The Perfect Blend of Art + Science: Lan Zhang, James Huerta, + Danny Wang, Havas
Teams at Havas CX helia and Havas New York weigh in on the role of the Creative Technologist. lire plus
Get Comfortable With the Unknown: Neil Nand, Ogilvy China
The reality is, you need to get comfortable with the unknown, if the technical obstacle was known then someone else would be doing it. lire plus
There’s power in being able to see both sides: Eric Heaton, B-Reel
A lot of it is understanding what’s out there to use, both the latest and greatest, as well as the solutions that have been around for a while.... lire plus
Driven by Innovation: Kaare Wesnaes, Ogilvy PR
Our goal is to leverage technology in a smart way, so that brand messaging can live beyond the moment, and naturally becomes an earned first... lire plus
A Solution-Oriented Mindset is Key: Bill Marks, DPDK
It’s not about cheating or cutting corners. Instead, it’s about focusing on the parts of the project that will make a real difference. lire plus