| Titre | Maestros Academy |
| Agence | Leo Burnett Milan |
| Campagne | Maestros Academy |
| Annonceur | Samsung |
| Marque | Samsung |
| Mise en ligne | Mai 2014 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Slogan | Maestros Academy |
| Synopsis | Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy. |
| Type de média | Etude de cas |
| Longueur | |
| Agency | Leo Burnett Milan |
| Directeur de la création | Alessandro Antonini |
| Directeur de la création | Francesco Bozza |
| Directeur de création | Christopher Jones |
| Directeur de création | Cristiano Tonnarelli |
| Digital Creative Director | Paolo Boccardi |
| Concepteur / rédacteur | Alice Jasmine Crippa |
| Directeur artistique | Alessia Casini |
| Directeur artistique | Gianluca Ignazzi |
| Equipe créative | Cristina Bissanti |
| Equipe créative | Felipe Iglesias |
| Equipe créative | Alberto Lot |
| Equipe créative | Lia Paganini |
| Chef de projet | Andrea Castiglioni |
| Chef de projet | Francesco Loprete |
| Producteur | Riccardo Biancorosso |
| Producteur | Gaia Fusaro |
| Acheteur d'art | Giada Cioffi |
| PR Coordinator | Maria Teresa Genovese |
| Directeur Général | Niccolo Arletti |
| Brand Leader | Elena Korzhenevich |
| Chef de groupe | Luca Ruspini |
| Responsable de budget agence | Federica Giacomotti |
| Directeur technique | Gianluca Mori |
| Production House | Magnolia |