Francesco Poletti
Executive Creative Director at VMLY&R ITALIA
Milan, Italie
TitreCelebration
Agence
Campagne Make Quality Time
Annonceur Hyundai Motor Group
Marque Hyundai Santa Fe
Date de première diffusion/publication 2018 / 5
Secteur d'activité Secteur automobile
Slogan Make Quality Time.
Synopsis A family that follows their own tradition. An anxious father and an eager bride share quality time by embracing a new beginning
Philosophie The new Hyundai Santa Fe is the car to take care of your family and your relationships – however they may look like. It’s the modern campfire. A social place, giving you the space in daily life to come together and to let life happen. Quality time may mean something different to everyone but this is the car to make quality time for all of them.
Problème With our everyday lives becoming ever faster and complex, moments of togetherness with our loved ones are becoming increasingly rare. For many their car is giving them the space in daily life to get that: catching up with your children on the way to school, listening to your daughters first heartache and even the father&son discussions that bring them closer together. Our cars have become living spaces.
Type de média Télévision
Longueur
Bande son 2WEI Music
Directeur de la création
Concepteur / rédacteur
Photographe
Directeur artistique

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