| Titre | The Count |
| Agence | Kaffeine |
| Campagne | Road Safety |
| Annonceur | Program for State Audio Inspection |
| Marque | Program for State Audio Inspection |
| Date de première diffusion/publication | 2011 / 1 |
| Secteur d'activité | Sécurité Routière |
| Slogan | Life counts for much. Slow down |
| Problème | Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well. |
| Type de média | Presse & publications |
| Directeur de création | Anze Jereb |
| Directeur de création | Dima Tsapko |
| Directeur artistique | Dima Tsapko |
| Concepteur / rédacteur | Dima Tsapko |
| Illustrateur | Dima Tsapko |
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