Titre | SNKRS |
Agence | BBDO Ukraine |
Campagne | SNKRS/TWX/BNTY |
Annonceur | MARS |
Marque | Chocolate bars |
Mise en ligne | Novembre 2015 |
Produit | Snickers |
Secteur d'activité | Confiserie de sucre et de chocolat |
Synopsis | Mars launched their chocolate bars (Snickers, Bounty, Mars) in Mini (candy) format. Mars introduced new format of Ukrainian’s favorite chocolate bars - the mini bars. People do not want to share their Snickers, Twix or Bounty. But sometimes, one would like to share or simply have smaller “bites”. With tea or coffee. Or simply without anything. That is why small formats are simply the best solution! We had to tell them on the place where they are buying chocolate bars - in trade! Description Mars launched their chocolate bars (Snickers, Bounty, Mars) in Mini (candy) format. |
Type de média | Presse & publications |
Directeur de création | Anze Jereb |
Concepteur / rédacteur | Irina Ilchenko |
Directeur artistique | Kseniya Babankova |