| Titre | Mold |
| Agence | BBDO Ukraine |
| Campagne | Mold |
| Annonceur | Ukrainian Marketing Forum |
| Marque | Ukrainian Marketing Forum |
| Date de première diffusion/publication | 2018 / 3 |
| Secteur d'activité | Publicité et communication |
| Synopsis | Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead.In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a city-light panel and… let time show off its strength.After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older. And our message sounded more and more clear: knowledge gets dated, come for something fresh.We created a low-budget solution with a strong and dramatic idea that provoked sharing and awoke discussion. |
| Type de média | Film Web |
| Longueur | |
| Directeur de création | Anze Jereb |
| Directeur de création | Denis Keleberdenko |
| Concepteur / rédacteur | Julia Kolesnik |
| Directeur artistique | Maria Plotnikova |
| Designer | Togzhan Slyamgaliyeva |
| Designer | Kseniya Milchenko |
| Aleksey Katruk | |
| Responsable de budget agence | Alisa Komm |
| PR manager | Sveta Grebenyuk |
| Client Services Director | Irina Danilevskaya |
| PDG | Victor Ishkov |
| Caméraman | Anton Ivanov |
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