| Titre | Not Jamaican |
| Agence | Fold7 |
| Campagne | The Story You Need Right Now |
| Annonceur | Audible, Inc. |
| Marque | Audible |
| Mise en ligne | Août 2023 |
| Secteur d'activité | Autres services en ligne |
| Synopsis | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
| Type de média | Affichage |
| Responsable de la création | Ryan Newey |
| Directeur de la création | Dave Billing |
| Equipe créative | Chris Bennett |
| Equipe créative | David O'Brien |
| Business Director | James May |
| Directeur de clientèle | Toby Moore |
| Directeur des Stratégies | Lizzie Haycocks |
| Producteur | Duncan Collins |
| Assistant de Production | Izy Brand |
| Designer | Sam Turner-Cox |
| Illustration | La Boca |
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