| Titre | Towel Drop |
| Agence | The Corner |
| Campagne | Holiday Like a German |
| Annonceur | TravelSupermarket |
| Marque | TravelSupermarket |
| Date de première diffusion/publication | 2016 / 1 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Philosophie | Renowned for their efficiency and great planning (especially when it comes to bagging the best sun lounger), we celebrate German-ness in our new campaign for TravelSupermarket and encourage Brits to do the same, and plan a holiday on the new TravelSupermarket website. The campaign was excuted across ATL, PR, Digital and Social and was Travel Supermarket's most successful activity. Traffic to the website increased 17% post launch and direct-to-site traffic increased by 7.1%. [Helping reduce the amount that needs to be spent on Paid Search/Google sponsored links] TravelSupermarket called it their most successful campaign ever. … And it was positively reviewed, on German news. |
| Type de média | Film Web |
| Longueur |
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