Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Liban
Mes dernières créations
VOIR TOUTES LES CRÉATIONSMashrou' Leila "Lilwatan"
Give in to Giving
Who did it first? McDonald's vs. Alexander Wang
Secure Your Account
A propos
Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.
Former Chief Creative Officer, Publicis Communications, MEA, & Chief Creative Officer, Leo Burnett MEA (2011-2020)
Now, Independent Film Director and Creative Producer
Compétences
- Creative Strategy
- Creative Direction
- Integrated Marketing
- Interactive Advertising
- Commercials
- Advertising
- Outdoor Advertising
- Brand Development
- Brand Architecture
- Corporate Branding
- Digital Marketing
- Art Direction
- Digital Strategy
- Corporate Identity
- Marketing Communications
- Concept Development
- Digital Media
- Adobe Creative Suite
- Interactive Marketing
- Branding & Identity
- Online Marketing
- Online Advertising
- Public Relations
- Direct Marketing
- New Media
- Brand Management
- Social Media Marketing
- Copywriting
- Logo Design
- Web Design
- Media Planning
- Creative Services
- Typography
- Brand Implementation
- Visual Communication
- Graphic Design
- Mobile Marketing
- Campaigns
- Team Management
- Award Winner
- Relationship Marketing
- Interaction Design
- Content Strategy
- Packaging
- Direct Mail
- Email Marketing
- Brand Awareness
- User Experience
- Brochures
- Viral Marketing
Expérience par secteurs
- Associations caritatives, fondations, volontariat
- Boissons
- Chaînes de fast-food & de restaurants
- Services bancaires, investissements, services boursiers
- Sécurité Routière
- Détail, distribution, chaînes de restaurants
- Eaux minérales
- Programmes et chaînes de TV et radio
- Institutions / Interêt Public / Associations à but non lucratif
- Soupes, farces, sauces
- Télécommunications
- Culture, loisirs et sports
- Electronique grand public, audiovisuel
- Hygiène féminine
- Télécommunications longue distance
- Vêtements
- Produits d'entretien, savons, détergents
- Whisky, gin, vodka...
- Vins fins et champagnes
- Commerces de proximité, distribution spécialisée
- Enseignement public, éducation nationale
- Lutte contre l'exclusion et la discrimination
- Violence domestique, agressions sexuelles
- Droits de l'homme
- Droits des animaux, adoption
- Journaux, magazines, livres
- Soins capillaires
- Céréales pour le petit-déjeuner
- Questions environnementales
- Chocolat
- Crèmes glacées
Awards
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 The Golden Drum Awards
- 2015 D&AD Awards
- 2015 CLIO Awards
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 LIA
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 0 Dubai Lynx International Festival of Creativity
Personnes avec qui j'ai travaillé
Andre Nassar
Directeur de la création
Impact BBDO
Malek Ghorayeb
CCO
Leo Burnett Levant + Qatar & P&G Global Hub.
Areej Mahmoud
Screenwriter/Director
Studio Humbaba
Maged Nassar
Creative Director
Leo Burnett MENA (Middle East & North Africa)
Pierre Mouarkech
Directeur de la photo
Picky Productions
Mes créations
VOIR TOUTES LES CRÉATIONSThe fasting pixels
- MARQUE:
- The Ramadan bundle
- AGENCE:
- Leo Burnett Riyadh
Rest after fame
- MARQUE:
- TVEKSAM, EGG CUP
- AGENCE:
- Leo Burnett Jeddah
Pee Palette
- MARQUE:
- Bottled Water
- AGENCE:
- Leo Burnett Middle East & North Africa
Moccachino
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Simple
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Macchiato
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Postes
Independent producer and director
Freelance
Liban
January 2020 - Actuellement ici (4 ans 3 mois)
Chief Creative Officer
Publicis Communications Middle East
Liban
March 2016 - December 2019 (3 ans 9 mois)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
Liban
January 2011 - December 2019 (8 ans 11 mois)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Give in to Giving
- MARQUE:
- Emirates NBD
- AGENCE:
- Leo Burnett Middle East & North Africa
Secure Your Account
- MARQUE:
- Emirates NBD
- AGENCE:
- Leo Burnett Middle East & North Africa
Pee Palette
- MARQUE:
- Bottled Water
- AGENCE:
- Leo Burnett Middle East & North Africa
Moccachino
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Simple
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Macchiato
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Cappuccino
- MARQUE:
- McCafé
- AGENCE:
- Leo Burnett Middle East & North Africa
Give In To Giving
- MARQUE:
- Emirates NBD
- AGENCE:
- Leo Burnett Middle East & North Africa
McChicken
- MARQUE:
- McDonald's
- AGENCE:
- Leo Burnett Middle East & North Africa
Kidnap
- MARQUE:
- Du
- AGENCE:
- Leo Burnett Middle East & North Africa
Safety Screen
- MARQUE:
- Samsung
- AGENCE:
- Leo Burnett Middle East & North Africa
Fashion For Real People
- MARQUE:
- MAX
- AGENCE:
- Leo Burnett Middle East & North Africa
Tropa For Life
- MARQUE:
- Du
- AGENCE:
- Leo Burnett Middle East & North Africa
Too Silly
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa
Too Informative
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 D&AD Awards
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 CLIO Awards
- 2015 Dubai Lynx International Festival of Creativity
- 2014 LIA
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2014 Epica Awards
- 0 Dubai Lynx International Festival of Creativity
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5 ans 3 mois)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 ans 4 mois)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4 ans)
#Shameonwho
- MARQUE:
- GENDER EQUALITY NGO
- AGENCE:
- H&C Leo Burnett Beirut
The Cult Of The Night
- MARQUE:
- Mashrou' Leila
- AGENCE:
- H&C Leo Burnett Beirut
What Girls Can Do
- MARQUE:
- Always
- AGENCE:
- H&C Leo Burnett Beirut
I Say Arabi
- MARQUE:
- Dish Network
- AGENCE:
- H&C Leo Burnett Beirut
Merry Balconies
- MARQUE:
- Bonux
- AGENCE:
- H&C Leo Burnett Beirut
Amy
- MARQUE:
- Virgin Radio
- AGENCE:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- MARQUE:
- Johnnie Walker
- AGENCE:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- MARQUE:
- Johnnie Walker
- AGENCE:
- H&C Leo Burnett Beirut
Nirvana
- MARQUE:
- Virgin Radio
- AGENCE:
- H&C Leo Burnett Beirut
The Police
- MARQUE:
- Virgin Radio
- AGENCE:
- H&C Leo Burnett Beirut
MJ
- MARQUE:
- Virgin Radio
- AGENCE:
- H&C Leo Burnett Beirut
Volunteers Seek No Recognition
- MARQUE:
- Offre Joie
- AGENCE:
- H&C Leo Burnett Beirut
The Monks
- MARQUE:
- Château Ksara
- AGENCE:
- H&C Leo Burnett Beirut
The Orphan
- MARQUE:
- Château Ksara
- AGENCE:
- H&C Leo Burnett Beirut
- 2021 Dubai Lynx International Festival of Creativity
- 2019 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 The Golden Drum Awards
- 2015 CLIO Awards
- 2015 MAD STARS
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
Creative Director
Leo Burnett Dubai
1989 - 1991 (2 ans)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3 ans)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1 an 7 mois)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1 an)
Formation
Executive MBA, Creative Leadership & Innovation in Communication
2008 - 2009 (1 an)
Berlin, Tokyo, New York, Chicago, London.
Autres activités professionnelles
PHNX Tribute 2020
Awards Jury Member
