Interviews de la communauté publicitaire
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Yamamoto is embracing AI to the fullest
Honoring their brand promise of moving mountains for clients, Yamamoto embraces forward-thinking technology. Yamamoto's Chief Digital Officer, Jon... lire plus
Ivana Gatica, Havas Chicago: "Being transparent is the best thing we can do."
We checked in with Ivana Gatica, Copywriter at Havas Chicago, to chat about how she deals with burnout, her creative process, and how she stays... lire plus
John Forsyth, Critical Mass: "Greatness is a process and creativity is about more than just the tools or equipment you use — it’s in the way you see the world. "
John Forsyth, Copywriter at Critical Mass, speaks on dealing with times of high-stress, the creative process, and finding the space for a healthy... lire plus
AI-Deate is broadening the creative canvas through the power of innovation
Tryn Ninlakorn, CEO of Kohlife, a Yell Group technology company, delineates the agency's approach to incorporating their proprietary AI tool into... lire plus
"The responsible way forward is making sure the people behind the technology act out of love and not fear." Bob Rayburn, INNOCEAN USA
As a tool of our creation, we as humans are responsible for making sure that AI is used in a way that is actually helpful. INNOCEAN USA's Executive... lire plus
AI is the new collaborative partner to the creative process
With the use of AI becoming more universal, the creative process has shifted to become more focused and efficient. Checking in with Dan Nelson Jr.,... lire plus