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Exclusive 28 July 2023

Nelson Schmidt Inc: Bringing B2C marketing creativity and strategic thinking into play in B2B

A huge opportunity is committing to investment in brand awareness and perception, and developing relationships with future potential buyers lire plus

TOPIC: Creativity, B2B, Strategy, Nelson Schmidt, Indy agencies

Perspectives 27 July 2023

AI is the new collaborative partner to the creative process

With the use of AI becoming more universal, the creative process has shifted to become more focused and efficient. Checking in with Dan Nelson Jr.,... lire plus

TOPIC: AI, Nelson Schmidt, Technology, Creative process

Creativity 18 May 2023

It's time to embrace the depiction of all family structure types

Jason Gantner of Nelson Schmidt Inc. weighs in on the portrayal of modern parenting through the lens of Considered Purchase Marketing. lire plus

TOPIC: Parenting, Diversity & Inclusion, Nelson Schmidt, Modern Parenting, Dads in Advertising

Perspectives 6 April 2023

"For real change to happen, every leader needs to understand the value of belonging": Angie Moore, Nelson Schmidt

Angie Moore, Vice President of Account Planning and Management at Nelson Schmidt Inc., provides valuable insight to building balanced and equitable... lire plus

TOPIC: Spotlight on Women in Advertising, Diversity Equity & Inclusion, Nelson Schmidt

Point of View 14 February 2023

Nelson Schmidt's all-encompassing approach to marketing creates opportunities for exponential growth and customer loyalty

In our continuing series of interviews focused on new business and growth, we chatted with John Boler, Chief Marketing Officer at Nelson Schmidt... lire plus

TOPIC: Branding, New Business & Growth, Marketing economy, New Year New Growth, Nelson Schmidt

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